Engagement Metrics
Total Reach: 1.2M
Likes: 300K
Comments: 45K
Shares: 20K
Insight: Focus on influencers with high comment-to-like ratios, indicating deeper engagement.
Campaign ROI
Revenue Generated: ₹12L
Total Spend: ₹4L
ROI: 3x
Insight: Campaign ROI is strong. Consider allocating more budget to high-performing influencers.
Influencer Effectiveness Score
Top Influencer: @JohnDoe (Score: 9.2/10)
Average Score: 7.5/10
Insight: Engage more with influencers scoring above 8 for future campaigns.
Audience Demographics
Top Age Group: 25-34 (50%)
Top Location: Mumbai (35%)
Insight: Target future campaigns for urban audiences aged 25-34 to maximize relevance.